Kingfisher-Ultra "Cheers"
A landmark achievement in digital content, we managed and grew the 'Cheers' YouTube channel to over 1 million subscribers, setting a new industry benchmark.
The Challenge
The goal was to transform the Kingfisher-Ultra "Cheers" YouTube channel from a simple video archive into a powerful, community-driven content hub. We needed to devise a strategy that could consistently attract, engage, and retain a massive audience, ultimately making 'Cheers' a cultural phenomenon and a benchmark for branded content in India.
Our Strategic Pillars
Content Innovation
Developed original content IPs and formats that were fresh, relatable, and highly shareable, moving beyond traditional advertising.
Production Excellence
Ensured high production quality for all video content, creating a premium viewing experience that reflected the Kingfisher-Ultra brand.
Community Engagement
Actively fostered a subscriber community through comments, live sessions, and collaborations, making viewers feel like part of the brand story.
1M+
Subscribers & Counting
Under our strategic direction, the channel surpassed the one million subscriber milestone, a testament to the power of consistent, high-quality content and genuine community building.
The Impact
The 'Cheers' channel became a case study in successful brand storytelling, setting a new benchmark for digital content in the Indian alcobev industry and creating a powerful asset for Kingfisher-Ultra.
Explore the Channel →